For 26 years, Tony Ponturo directed the massive sports marketing investments of Anheuser-Busch, commanding a $700 million budget and the earned respect of sports executives around the world. Recently, he decided to share his wisdom in a new book, “The Revenge of the C+ Student” which captures the common sense approach he brought to Anheuser-Busch and continues to bring to new consulting clients today.
Chris and Sean take a walk down memory lane with Tony, recalling his days at Anheuser Busch, building the Bud Light brand, and watching the current travails of what happens when companies and brands lose touch with their consumers. Tony shares some warm and heartfelt anecdotes along with some lasting advice for anyone wanting to break into the hyper-competitive landscape of sports marketing.
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