For 26 years, Tony Ponturo directed the massive sports marketing investments of Anheuser-Busch, commanding a $700 million budget and the earned respect of sports executives around the world. Recently, he decided to share his wisdom in a new book, “The Revenge of the C+ Student” which captures the common sense approach he brought to Anheuser-Busch and continues to bring to new consulting clients today.
Chris and Sean take a walk down memory lane with Tony, recalling his days at Anheuser Busch, building the Bud Light brand, and watching the current travails of what happens when companies and brands lose touch with their consumers. Tony shares some warm and heartfelt anecdotes along with some lasting advice for anyone wanting to break into the hyper-competitive landscape of sports marketing.
Follow Us
Ep. 297 Super Bowl to ICE: The Narrative Machine Is Out of Control
Super Bowl Sunday turns into a full-on culture and politics conversation as Sean Noble and Chris Clements break down the biggest moments, the commercials, the halftime chatter, and how quickly pop culture
Ep. 296 George Khalaf: Data, Demographics, and Defending Arizona’s Future
Chris welcomes back George Khalaf, founder of Data Orbital and candidate for the Arizona State House in District 3. The conversation begins with George’s humble beginnings as a young data analyst working
Ep. 295 The Conservative Case for Voter ID, Energy Growth & Winning the AI Race
Sarah E. Hunt (CEO & President, the Joseph Rainey Center for Public Policy) joins Light Beer Dark Money for a wide-ranging conversation on what’s driving American politics right now: election integrity, leadership
Ep. 294 Minnesota Protests, ICE Ops, and the Moment Everything Went Too Far
In this full episode of Light Beer Dark Money, Sean Noble and Chris Clements break down the growing tension around immigration enforcement, the role of coordinated protests, and the moment a bad
Ep. 293 Minneapolis ICE Shooting Sparks Chaos — DHS Under Fire + Arizona Turns Up
In this full episode of Light Beer, Dark Money, Sean Noble and Chris Clements break down the Minneapolis shooting tied to anti-ICE unrest, the political fallout, and what it says about the
Ep. 292 Greenland, Davos, and the Immigration Reckoning
A global deal in Davos sparks debate—and Chris and Sean break down why Trump’s negotiating tactics worked exactly as intended. As details on the Greenland agreement emerge, they explain how brinkmanship and