For 26 years, Tony Ponturo directed the massive sports marketing investments of Anheuser-Busch, commanding a $700 million budget and the earned respect of sports executives around the world. Recently, he decided to share his wisdom in a new book, “The Revenge of the C+ Student” which captures the common sense approach he brought to Anheuser-Busch and continues to bring to new consulting clients today.
Chris and Sean take a walk down memory lane with Tony, recalling his days at Anheuser Busch, building the Bud Light brand, and watching the current travails of what happens when companies and brands lose touch with their consumers. Tony shares some warm and heartfelt anecdotes along with some lasting advice for anyone wanting to break into the hyper-competitive landscape of sports marketing.
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Episode 90 – Tony Ponturo and the Revenge of the C+ Student
For 26 years, Tony Ponturo directed the massive sports marketing investments of Anheuser-Busch, commanding a $700 million budget and the earned respect of sports executives around the world. Recently, he decided
Episode 89 – These are the boys of Pointe du Hoc
Sean welcomes his wife Elissa as his guest in this episode as they talk about their trip to Europe. They close on their visit to Normandy and the importance of D-Day
Episode 88 – Cody Ritchie Takes a Stand
Cody Ritchie makes a resounding second visit to Light Beer | Dark Money! Sitting in for Sean, Cody and Chris engage in a meandering RANT about the secret to his success
Episode 87 – Craig Weiss Is Transforming the VC World
Craig Weiss is a serial entrepreneur who believes the ability to create transformational businesses of purpose and meaning. To do that, you need to invest in the Head and the Heart.
Episode 86 – When Jim Ellis talks, people listen
Jim Ellis, author of the newsletter Ellis Insight, walks Chris and Sean through the political landscape for the U.S. House, Senate and Presidency for 2024. Jim has been an political analyst
Episode 85 – Move your BODI with Nikki Metzger
Our guest Nikki Metzger is the founder and owner of BODI in Scottsdale - a high intensity fitness gym. Nikki talks about getting through the challenges of Covid, her philosophy on